Live Courses
Live learning with direct instructor engagement across leadership, coaching, communication, and professional development.
Explore Live CoursesLearn. Apply. Lead.
Master Skills. Create Impact.
Transformative learning in leadership, coaching, communication, psychology, and personal development — designed to change mindsets, strengthen practical skills, and create lasting impact.
17+
Years of Experience
600,000+
People Trained
6,000+
Coaching Hours
Ahmed Latif
Founder & CEO
ALA PROMISE
We don't simply deliver training. We create transformation.
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About Dr. Ahmed Latif
Learn from Experience. Grow with Purpose.
Ahmed Latif is an internationally certified Life & Executive Coach (ICF-PCC), motivational speaker, business consultant, corporate trainer, and Founder & CEO of Ahmed Latif Academy (ALA). With more than 17 years of professional experience, he has become one of the leading figures in human development, leadership training, and executive coaching across the Middle East.
Professional Credentials
ICF-PCC
Professional Certified Coach
International Coaching Federation
PhD + MBA
Business Administration
Academic & professional depth
5
International TOT Certifications
Training of Trainers
15+
Universities Reached
Higher education delivery
NEW AT ALA · IN COLLABORATION WITH TOASTMASTERS INTERNATIONAL
ALA Toastmasters Club Where Leaders Are Made
A practical, supportive community where you build confidence through real practice — speaking, communicating, leading, receiving constructive feedback, and growing one meeting at a time.
- Public Speaking & Confidence
- Leadership & Teamwork
- Practice + Constructive Feedback
2nd & 4th Wednesday of every month · ALA Academy
260,000+ members · 13,800+ clubs worldwide
SPEAK · LEARN · LEAD · GROW
Credentials & Impact
Experience That Goes Beyond the Classroom
Real-World Experience
3,000+
Employees Trained
Selected corporate training initiative across Egypt
900+
Professionals Managed
Leadership experience in multinational organizations
Selected Business Transformation
Hayah Company
Revenue Growth
120K EGP → 33M+ EGP
Customer Growth
120 → 30,000+
A selected consulting transformation led through strategic planning, system development, team enablement, and organizational performance improvement.
Selected consulting case. Results are specific to this engagement.
About Academy
Learning That Creates Real Transformation
Ahmed Latif Academy (ALA) delivers professional training, coaching, consulting, and leadership development experiences for individuals, corporations, educational institutions, and organizations across the Middle East.
Ahmed Latif
People First
We believe in every individual's ability to learn, grow, and reach their potential.
Excellence
High standards of quality and professionalism across every learning experience.
Continuous Growth
A culture of lifelong learning, curiosity, and continuous improvement.
Our Mission
To empower individuals, leaders, and organizations through transformative learning experiences that unlock human potential, inspire meaningful growth, and create lasting impact.
Our Vision
To become the leading Human Development Academy in the Middle East and Africa, recognized globally for transforming lives, developing exceptional leaders, and building thriving communities through world-class learning experiences.
The ALA Method
Global Thinking. Arab Context. Practical Results.
ALA's learning methodology combines internationally recognized approaches with years of practical implementation, creating experiences designed for real-world application and measurable change.
Global Perspectives
Inspired by American, European, Chinese, and Indian schools of training and coaching.
Culturally Relevant
Adapted to the needs, challenges, and cultural context of individuals and organizations across the Arab world.
Practical Application
Interactive, results-oriented learning that connects knowledge with behavior, implementation, and measurable outcomes.
Experience Across Sectors
Corporate Organizations
Universities & Higher Education
Educational Organizations
NGOs
Professional Associations
Healthcare
Sales & Marketing
Entrepreneurship & Startups
Leadership & Human Development
Our Programs
Programs for Every Learner
Recorded Courses
Flexible access to selected ALA learning experiences designed for continuous development at your own pace.
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Camps
Immersive experiences including Silent Camp and Power of Change (POC) Camp for deeper personal change.
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Workshops
Focused practical learning across communication, NLP, emotional intelligence, coaching, and psychology.
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PROGRAM
Public Speaking & Presentation Skills
Practical development in presentation skills, confidence, communication, and professional public speaking.
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COACHING
Certified Coaching Programs (ACC & PCC)
Professional coaching development designed around internationally recognized coaching standards and practical application.
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CAMP
Power of Change (POC) Camp
An immersive ALA camp experience combining deep learning and practical application to support meaningful and sustainable change.
Ask About This ProgramWhy Choose Us
Why Learn With ALA?
International Coaching Standards
Led by an ICF Professional Certified Coach with extensive executive and life coaching experience.
Practical & Results-Oriented
Learning combines business experience, psychology, coaching, and behavioral science with hands-on application.
Global + Local Methodology
International approaches refined and adapted to the needs of the Arab world.
Cross-Sector Experience
Experience spanning corporations, universities, NGOs, healthcare, entrepreneurship, and leadership development.
UPCOMING EVENTS
New Experiences Are Coming Soon
Upcoming workshops, live programs, camps, and academy events will be announced here. Need dates, fees, or offers? Our team can help.
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LATEST NEWS
Latest ALA Updates
Academy news, program announcements, achievements, and learning insights will appear here.
Stay Updated on WhatsAppStart Your Learning Journey
You're one step away from joining ALA. Tell us what you're interested in and our team will help you with the next available dates, fees, current offers, and the right program for your goals.
Program Guidance — Find the learning experience that best fits your goals.
Dates, Fees & Offers — Get the latest verified schedule, pricing, and available offers.
Registration Support — Our team will help you complete your registration with ease.