Dr.Ahmed Latif
One of the most recognized names in human development across the Middle East. Over 16 years of experience, 600,000+ individuals trained, ICF Professional Certified Coach (PCC), and CEO of Ahmed Latif Academy (ALA) for Training and Consultancies.
PhD in Business Administration | MBA | B.Sc. in Management Information Systems | Certified by 5 international TOT institutions | Special coach for VIP clients in business, entrepreneurship, and public life.
Dr.Ahmed Latif
Who He Is
Born on September 25, 1988, in Cairo, Egypt, Dr. Ahmed Latif Mohamed Hassan has built a remarkable career spanning corporate leadership, academic excellence, and large-scale public training. He holds a PhD in Business Administration from Docklands Academy London, an MBA from Docklands Academy London, and a B.Sc. in Management Information Systems from Al-Madina Academy, Al-Haram.
His professional journey includes leadership at United Company of Pharmacists (UCP) as Team Leader for Helwan & Embaba Branches, Marketing Manager at Logic Advertising Agency, and Supervisor at Tiens Tianshi Corp — a multinational Chinese giant with 190 branches in 110 countries — where he was responsible for 900 individuals and selected by the Chinese Board of Directors to train 3,000 employees across Egypt.
He founded Ahmed Latif Academy (ALA) for Training and Consultancies, delivering a distinctive methodology that draws from Chinese, Indian, American, and European schools of thought — refined through years of practical application and interactive training.
Dr. Latif is an ICF Professional Certified Coach (PCC) with over 6,000 hours of coaching experience. He is a special coach for VIP clients in business, entrepreneurship, and public life, combining academic depth, corporate experience, and genuine human connection in every engagement.
His Philosophy
"Man has gigantic energies that enable him to change the world — as soon as he discovers them and directs them in the right direction." Every human being possesses immense potential that, once discovered and directed correctly, can transform lives and communities.
His training approach combines deep psychological insight with practical, interactive applications designed to produce real, measurable change. He integrates principles from positive psychology, self-persuasion, belief systems, and emotional intelligence into every program.
As a special coach for VIP clients in business, entrepreneurship, and public life, Dr. Latif brings a rare combination of academic depth, corporate experience, and genuine human connection to every engagement — whether addressing 850 students or coaching a single executive.
Impact by the Numbers
Real people — students, professionals, and leaders — whose trajectories were changed through training, coaching, and mentorship over 16 years of dedicated service.
People Trained
"Make Yourself" Program Trainees
Universities
Years of Experience
Students Reached
LE Revenue Growth (Hayah Co.)
Largest Single Audience
Coaching Hours (ICF PCC)
Individuals Supervised (Tiens)
Education & Certifications
B.Sc. — Management Information Systems
Al-Madina Academy, Al-Haram
ICF Professional Certified Coach (PCC)
International Coach Federation, 2021 — 2,000+ coaching hours
Training of Trainers (TOT) — 5 International Certifications
Training Topics & Programs
Core Areas of Expertise
Life & Executive Coaching
ICF-certified Professional Coach (PCC) with over 6,000 hours of coaching experience. Specializes in unlocking hidden potential and driving measurable personal transformation for VIP clients in business, entrepreneurship, and public life.
Motivational Speaking
Dynamic keynote speaker who has addressed audiences of up to 850 students in a single session. Known for electrifying stage presence and the ability to inspire immediate action across corporate events, university conferences, and public seminars.
Team Building & Leadership
Expert in developing high-performing teams and cultivating innovative leadership. Programs cover emotional intelligence, communication, decision-making, and management — refined through leading 900 individuals at Tiens Tianshi Corp.
Business Consulting
Proven track record — grew Hayah Co.'s revenue from 120,000 LE to 33 million LE in four years while expanding the client base from 120 to 30,000. Strategic consulting in brand development, sales growth, and organizational transformation.
Training of Trainers
Certified by five international institutions. Has trained hundreds of trainers in public speaking, facilitation, curriculum design, and interactive training methodologies.
Emotional Intelligence & Psychology
Specialist in positive psychology, self-persuasion, and belief systems. Helps individuals overcome limiting beliefs and build psychological resilience through scientifically-grounded techniques.
Notable Business Achievement
As Business Consultant for Hayah Company, Dr. Latif achieved extraordinary growth in just 4 years:
Starting Revenue — 120 Clients
Final Revenue — 30,000 Clients
Through strategic consulting, brand development, sales optimization, and team training, Dr. Latif transformed Hayah Company from a small operation into a market leader — growing revenue by 275x and expanding the client base by 250x in four years.
Professional Journey
United Company of Pharmacists (UCP)
Team Leader — Helwan & Embaba Branches. Led field teams in pharmaceutical distribution, developing foundational leadership and team management skills.
Logic Advertising Agency
Marketing Manager — Managed campaigns and client relationships, gaining deep expertise in brand strategy, consumer psychology, and market positioning.
Tiens Tianshi Corp.
Supervisor — Multinational Chinese giant with 190 branches in 110 countries. Responsible for 900 individuals. Selected by the Chinese Board of Directors to train 3,000 employees across Egypt.
Freelance & Non-Profit Sector
Independent Trainer — Partnered with NGOs, syndicates, sports clubs, and universities. Delivered programs for Resala Charity, Life Makers Foundation, and Anwar Resala.
Hayah Company — Business Consultant
Grew revenue from 120,000 LE to 33 million LE in 4 years. Expanded client base from 120 to 30,000 through strategic consulting and team development.
Ahmed Latif Academy (ALA) — Founder & CEO
Founded ALA for Training and Consultancies. Established a proprietary methodology integrating Chinese, Indian, American, and European schools of thought. Delivering training, coaching, and consulting to corporations, universities, and individuals across the Middle East.
Current Positions
CEO — Ahmed Latif Academy (ALA)
Leading ALA for Training and Consultancies, delivering programs across the Middle East in leadership, coaching, and human development.
ICF Professional Certified Coach (PCC)
Active executive and life coach for VIP clients in business, entrepreneurship, and public life with 2,000+ certified coaching hours.
International Keynote Speaker
Delivering motivational speeches and training sessions at corporate events, university conferences, and public seminars across the region.
Business Consultant
Strategic consulting for companies seeking growth in revenue, team performance, brand development, and organizational transformation.
Notable Engagements & Collaborations
Cairo University — Guest Lecturer & Trainer
Ain Shams University — Training Programs
Zagazig University — Student Development
Helwan University — Leadership Workshops
Assiut University — Motivation Seminars
Resala Charity — Volunteer Training
Life Makers Foundation — Youth Programs
Anwar Resala — Community Development
Sports Clubs — Team Building Programs
Professional Syndicates — Career Development
Tiens Tianshi — 3,000 Employee Training (Egypt-wide)
Hayah Company — Full Business Transformation
In Action
Highlights & Events
In Colors 2025
Signature motivational and development event
Code 2026
Leadership and transformation program
Volt Day
High-energy training experience
Coaches Graduation
Celebrating certified coaching graduates
Trusted Partners & Collaborators
Proud to have partnered with leading corporations, universities, NGOs, sports clubs, syndicates, and institutions across the Middle East.
Ready to Transform?
Whether you're an organization, a community, or an individual striving for growth, Ahmed Latif Academy is your trusted partner in transformation—empowering people, developing leaders, and creating lasting impact.