Starting the Right Way
Anyone passionate about training who wants to start their path the right way, not through trial and error.
Live Program
There's a huge difference between someone who "has a passion for training" and someone who "stands in front of a room and changes the lives of the people in it." OTS is the school that makes that difference. Under the direct supervision of Ahmed Latif, you become a professional trainer who meets ALA's standards — not just someone who knows how to talk, but someone who knows how to build, lead, and create real impact in a full room.
Who Is This Program For?
Anyone passionate about training who wants to start their path the right way, not through trial and error.
Current trainers who feel stuck where they are and want to rise to ALA's level.
Coaches looking to expand into professional group training.
Speakers ready to move from "speaking well" to "leading a full room."
Team leaders and HR & L&D professionals who need to build real training capability inside their organizations.
Anyone who feels they carry a message and wants to deliver it professionally, backed by a well-known name.
What You'll Learn
A deep understanding of what effective training really means from OTS's perspective, the professional trainer's code of ethics, and the mental assumptions that shape your ability to create influence.
Crafting core, thought-provoking questions, freeing yourself from sensitivity to criticism, staying mentally present under pressure, and building natural charisma.
Accessing your best emotional states, managing your energy and emotions, and achieving inner congruence between what you say and what you do.
Building fast rapport, controlling your voice and tone, using space and movement, and creating real interaction in the room.
Using storytelling as a tool for impact, metaphors and analogies, positive language patterning, and smart improvisation.
Presenting concepts practically, handling tough questions with confidence, and mastering how to open and close sessions professionally.
Anchoring emotional change in participants, and the art of conscious confrontation to create real change and transfer skills.
Developing your ability to deliver powerful, engaging, and inspiring talks, and standing as a professional speaker by international training standards.
Running the room efficiently, ice-breaking techniques, evaluating training effectiveness, and closing sessions professionally.
Managing yourself, your team, your time, and group dynamics — to build a successful, sustainable training career.
By the End of This Program
Why This Program?
Under the direct supervision of Ahmed Latif — 17 years of experience, having trained over 600,000 people and companies like BMW and Volvo.
OTS graduates don't just walk away with a certificate. They graduate qualified to teach ALA's own programs.
A real opportunity to work under the ALA umbrella, plus community and lifetime support — including mentorship, guidance, and ongoing opportunities for growth.
Proven Track Record
A leading school since 2010, having impacted over 600,000 people through 8 training programs, the most attended in the Middle East.
How the Program Works
Build the trainer's identity, ethics, and inner presence
Platform skills, influence, and hands-on work in the room
Master keynote speaking and running the training environment
Receive the methodology, teach ALA programs, and keep lifetime support
You're not just learning how to train. You're learning how to become the version ALA itself trusts to carry its message forward. Ask about the next OTS dates, fees, and current offers.